Niharika Konidela and Venkee Atluri had written the dialogues for Muddapappu Avakai, the latest short film, the trailer that has been aired on Youtube. This YouTube series has been produced by Niharika and she had acted in too. Venkee who had written the dialogues for Sneha Geetam, It’s My Love Story, Kerintha had contributed and the director also chipped in his bit. “I had also made a short film titled Vadha, this isn’t exactly new to me. The whole concept is about a girl, her pelli choopulu who hates to go through the process and the comical events that take place. It isn’t a women centric thing but is actually fun. This rom-com has quite a few episodes, don’t know which one will come first. It helps in the recognition of talent. When she decided to act in movies she didn’t know how to go about it and the first thing she did is to test herself before taking the plunge.” Venkee also says it is a good revenue model.

Ninety percent YouTube content is based on passion for the subject, everyone be it the cast or crew look at it as a platform to establish their talent, however only ten percent of the content clicks. Ask him how much does it cost to make a short film, he quips,”anything below ten lakhs, the short film is ten or 15 minutes duration. Ninety percent is rom-com and they are instant hits.”