Heartthrob Vijay Deverakonda has been going through a bad phase. Every star who sees a steep rise faces this problem. Vijay Deverakonda had attempted many things at one time which is showing a cascading effect and furthermore, the overexposure has affected his brand image.

This is why his upcoming movie ‘World Famous Lover’ is struggling to get good quotations from the trade. Producer KS Ravi Kumar was under cloud nine when his film hit the floors as ‘Geetha Govindam’ did nearly 70 Cr theatrical revenue. He hoped that he would clinch huge profits. Now, no distributor is willing to pay the amount that he is expecting. Even, the US distributors are not coming forward to pay him decent money.

2019 will remain the worst year for Vijay Deverakonda. He may need to reinvent himself in the New Year. It is time that the talented youngster realizes that this is like a game of ‘snakes and ladders’. For every step that the ladder takes you up, there will be one misstep that will bring you down many levels.

Vijay Deverakonda should promote his ‘World Famous Lover’ in a restrained manner with a realistic approach. He should concentrate on Puri’s ‘Fighter’ and the next movies to get things back on track.