Tollywood producers are not on the same word about the OTT deals. The early digital release of Telugu films are having a huge impact on the theatrical run and a section of audience are not in a mood to watch the films in theatres. A series of meetings are conducted in the recent times and the first two of them did not end on a positive note. The recent meeting concluded after the producers agreed for 50 days gap between the theatrical and digital release. There is no unity among the producers as most of them are not bothered about the deadline.

The digital platforms too are offering huge amounts for the early OTT deals. Some of them are offering more prices after the film’s theatrical release. There should be strict guidelines issued by the Producers Council and they should be implemented at any cost to prevent further damage. With the theatrical market shrinking, several distributors are not ready to pay hefty prices and are not in a mood to ink non-refundable deals. Tollywood producers have to be strict on the OTT deals to save the theatrical market.